Event Date/Time: Jun 12, 2012
End Date/Time: Jun 12, 2012
Social media has undoubtedly revolutionised communications and marketing. It is essential for marketers to understand that social media is not an asset or channel that you can control but an environment you must participate in. There are a variety of challenges and opportunities to be faced by those who wish to capitalise on social media in the B2B environment. Studies have found that B2B social media usage is lagging behind its B2C counterpart. When calculating the return on investments for social media marketers have tracked a 24% increase in revenue. B2B companies have increased the number of leads generated by 67% and customer acquisition by 41% via social media. This indicates that it is extremely important for B2B companies to understand and launch a social media strategy to engage with existing potential clients and enhance revenues.