B2B Content2Conversion Conference (Content2Conversion)

Venue: Times Center

Location: NY, New York, United States

Event Date/Time: Apr 24, 2012 End Date/Time: Apr 24, 2012
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B2B marketers are quickly realizing that it’s no longer enough to rely on traditional marketing to sell a product. If your are not developing content that positions your brand and company as a thought leader you could be dead in the water.

In fact a recent survey conducted by DemandGen Report (DGR) showed that:

More than 90% of B2B buying purchases start with content engagement.
More than 40% of B2B buyers had their first contact with a solution provider after downloading content from their site.

As these trends emerge, B2B marketers continue to struggle to stay above water with content development, content marketing strategies and how to utilize content to drive demand.

That’s why DemandGen Report is proud
 to announce the first of its kind, B2B Content2Conversion Conference – designed to help B2B marketers not just stay a float in this sea of content, but to help you produce killer content that in turn produces killer results!


Times Center
242 W. 41st St
New York
United States