Attribution Modeling + Are You Privacy Compliant? (C3)

Venue: Internet

Location: San Diego, California, United States

Event Date/Time: Mar 13, 2012 End Date/Time: Mar 13, 2012
Registration Date: Mar 13, 2012
Early Registration Date: Mar 13, 2012
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If you do any level of Online Adverting, you may be wondering:

1. What about Cookie deletion?
2. What about different devices / browsers?
3. Where does a Privacy Policy fit in?
4. Will I get my clients sued or myself fired?

The fact is, new technologies are now available which provide for tracking without cookies and there’s a lot of confusion on whether they are safe to implement as current litigation (Gaos v. Google and First American Financial Corp v. Edwards) draws into question the safety of cookie-less tracking. Knowing how to navigate the turbulent waters of Privacy and being able to answer these difficult questions makes you the expert (Rock Star) at your company meetings.

This free 30-minute webinar will explore how to safely implement attribution modeling and keep your company safe from potential privacy violations.