Mastering digital strategy for maximum impact

Venue: London

Location: London, United Kingdom

Event Date/Time: Jun 21, 2012 End Date/Time: Jun 21, 2012
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The UK is the largest online advertising market in Europe, with 1 in 4 pounds spent on advertising being dedicated to online advertising. Many organisations have taken a fragmented approach to adopting digital activities, bolting them on in an ad hoc fashion. However, to maximise the impact of digital activities, it is essential to create a strategy for your brand rather than just "react" to circumstances.

Developing an effective digital strategy that will help determine the tactics required is vital to meeting the goals and objectives of your organisation. This masterclass will help you overcome the various obstacles presented by the constantly evolving digital landscape by having a thorough understanding of the key components of digital marketing strategy. It will equip you with the tools to develop and implement the most effective strategy for delivering your digital business objectives.