3rd Annual Pricing & Revenue Optimization Summit

Venue: Chicago

Location: Chicago, United States

Event Date/Time: Jul 30, 2012 End Date/Time: Aug 01, 2012
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Leveraging an effective pricing strategy is one of the most under-utilized techniques for an organization to increase its margins, yet it is one of the easiest levers to control. Avoid being one of the companies that lose millions of dollars in revenue yearly due to poor pricing initiatives, and join us at the 3rd Annual Pricing & Revenue Optimization Summit July 30th- August 1st in Chicago. At this summit you will learn from industry leaders and pricing professionals how to integrate value-based pricing into your strategy, predictive analytics to forecast future trends and buying capabilities for pricing, and the tools and technologies to fast-track your pricing optimization and management. You will gain strategic insights into the impact that pricing can have on your business as well as how to implement a pricing initiative that delivers increased profits and more informed pricing decisions.

Price & revenue optimization is the process of determining what products and services to offer to which customers at what prices and through which channels. This includes promotions,
discounting, and list pricing through retail, wholesale, direct, indirect, and e-commerce channels.
Pricing is an extremely effective yet widely underused method to increase bottom line. Many companies do not have dedicated pricing departments and when they do often times many functions, and job titles are involved creating disparities.