The 2012 International Conference on Management and Service Science (MASS 2012) will be held on August 10-12, 2012 in Shanghai, China. MASS 2012 will bring together top researchers from Asian Pacific areas, North America, Europe and around the world to exchange research results and address open issues in all aspects of Management and Service Science. The conference proceedings will be published by IEEE. The proceedings will be submitted to Xplore and Ei Compendex databases for indexing