Kentucky Conference on Health Communication

Venue: Hyatt Regency Hotel

Location: Lexington, Kentucky, United States

Event Date/Time: Apr 19, 2012 End Date/Time: Apr 21, 2012
Early Registration Date: Apr 06, 2012
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The 12th biennial Kentucky Conference on Health Communication will consist of two and a half days of competitive paper and panel presentations, a competitive poster session, and invited speaker presentations. Thursday, April 19, will be devoted to a preconference on reducing health disparities (described below). Friday, April 20 will feature competitive paper, posters and panel sessions covering not only issues related to the conference theme of health literacy but also issues pertinent to health communication research and practice broadly defined. The conference reception Friday evening offers participants an opportunity to relax after a full day of sessions. Saturday, April 21 will feature additional competitive paper and panel sessions and a luncheon presentation by the winner of the Lewis Donohew Outstanding Scholar in Health Communication Award.

Preconference on Reducing Health Disparities: Thursday, April 19

As we enter the second decade of the 21st century, we continue to face tremendous burdens from health disparities. Across multiple health conditions, we see differences in morbidity and mortality and differential access to preventive services, screening, and treatment between advantaged and disadvantaged populations. Disparities may result from numerous factors, including race and ethnicity, gender, age, education, income, and geographic location. During this preconference, we will address communication strategies to reduce health disparities. In the morning and early afternoon, four preeminent scholars will present their work: (1) Kenzie Cameron, MPH, PhD., Northwestern University Feinberg School of Medicine. (2)
Cathy D. Meade, PhD, RN, FAAN, H. Lee Moffitt Cancer Center and Research Institute. (3) Jeffrey Niederdeppe, PhD, Cornell University. (4) K. "Vish" Viswanath, PhD, Harvard University.

Conference on Health Literacy Research and Practice: Friday, April 20 and Saturday, April 21

Health literacy–the ability of individuals to understand basic health information and make appropriate decisions–is central to the promotion of health and prevention of illness. Low health literacy can result in poor disease management and health outcomes, can reduce preventive health behaviors and compliance, and can increase healthcare costs. Nationally, poor health literacy has been estimated to cost as much as $238 billion per year. As researchers, educators, healthcare providers, policy makers, and students, we should understand the importance of investigating health literacy from multiple perspectives and translating results of our investigations into practice to reduce the burden of disease and improve the quality of life. Our goal for this conference is to bring questions concerning health literacy research and practice to the forefront so we may better address the serious challenges which confront us.

Keynote Speaker
Glen T. Cameron, Ph.D., University of Missouri

Health Literacy, I-SHD, and Treepple – Sketching the Unique Potential of Mass and Social Media to Improve Health Literacy for Large Populations

Plus 60 competitive papers, 30 competitive posters, and 3 competitive panels.


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