Public Relations in Vietnam Conference (sprv2)

Venue: New World Saigon Hotel

Location: Ho Chi Minh City, Vietnam

Event Date/Time: May 31, 2012 End Date/Time: Jun 01, 2012
Early Registration Date: Apr 27, 2012
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PR in Vietnam: How To Get It Right?
While the economic growth in Vietnam brings the dynamics to the PR industry, the current practices still revolve around commercial editorial coverage for promoting corporate news which causes high scepticism for the public. On the other hand, the proliferation of digital media not only increases the complexity of PR communications, but also alters the expectation of the audience and stakeholders at large. Companies now need a more holistic PR approach to engage the new age audience and to garner confidence and build a lasting reputation.

• Do you know how to create stories across the channels and get your voice heard convincingly?
• Are you able to leverage on PR tactics for corporate branding purposes?
• Can you measure the effectiveness of your PR activities?

This 2-day conference on “Public Relations in Vietnam – Integrating Traditional & Digital Approaches” aims to provide insights into the evolution of PR roles in Vietnam and up-to-date techniques into different aspects of PR. From case studies of Olay, Adidas, Apollo English, KOTO, BASF, discover how your PR teams can build good relationships with journalists, employ social network in communication mix without de-emphasising offline means and measure PR efforts to improve your subsequent campaign strategies. Further your brand goals with successful integration of both traditional and new media into your PR strategies today!

For more details, please visit
For more information, please email Ms Elaine Dang at or call us at +65 6592 7366


76 Lê Lai, Tân Bình district Ho Chi Minh City, Vietnam