Event Date/Time: May 21, 2012 End Date/Time: May 23, 2012
Early Registration Date: May 04, 2012
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Many institutions wanting to improve student access and increase degree completion rates are looking to online programs and courses as a way to meet these objectives. Most, however, are developing online programs with little or no strategic planning and without proper alignment to institutional mission and goals, all of which may result in limited success or even failure.

Join three leading experts who have directly managed the academic planning, development, and growth of online programs at different institutions. They will provide strategies and insights from their collective experience that will be of value to members of universities and colleges just starting online learning at their institutions as well as others seeking to expand existing online efforts.


Mid- and senior-level academic administrators in the early stages of developing or growing online programs will benefit from this event. We encourage you to bring members of your academic programs planning team.


The conference is structured to balance information sharing, targeted learning activities, group work, and collaboration with colleagues. Through the use of case studies and collaborative work, you will be able to directly apply the knowledge that you have gained during the conference while receiving guidance from the instructors. You will leave this conference with a working plan that you can immediately use at your institution. We’ll incorporate Title IV new state authorization rules and future trends, models, and challenges throughout the program.


Strategies for Marketing Your Online Program: Developing A Competitive Advantage

How do you grow your online program and develop a competitive edge? What smart marketing program can you set in place that is flexible enough to respond to shifting opportunities? Given higher education shrinking budgets, you need to be able to do all that in the most cost-effective manner possible. In this session, we’ll share some best practices for marketing your online program. We’ll also provide you with some strategies and techniques for creating a Web marketing experience that will drive traffic, build relationships, and convert leads into enrollments. You’ll leave this workshop with a framework for marketing your online program.


123 Losoya St.
San Antonio
United States