Clean and simple content based on the top tasks your visitors want to accomplish online is essential to your marketing success. Join Web writing expert Bob Johnson to explore four Web writing principles that address problems with content on your traditional website, mobile website, and social media sites. You will have the opportunity to edit and receive feedback on your institution's Web content while at the workshop.

As one of our most highly rated presenters, Bob Johnson has worked with Academic Impressions for several years delivering his popular "Writing Right for the Web" content to more than 550 institutions.

WHO SHOULD ATTEND

Communication directors, Web editors, Web writers, Web communications managers, online marketing specialists, and others who regularly work with content on traditional, social media, and mobile sites will learn and apply four Web writing principles for institutional Web content.

LEARN AND WORK EVENT

This live conference will not only present copywriting and content presentation principles but will also give you significant time on-site to apply the principles to your own Web content and receive feedback from an expert in the field. This format is right for you if:

* You desire a mix of presentation, discussion, and working time.
* You can select and bring to the conference specific Web content from your institution that you want to improve.
* You want to receive feedback on your own Web content during the conference.
* You wish to learn what others are doing with Web content on their own campuses.

To ensure maximum interactivity and personal attention, enrollment is limited. Take advantage of this unique opportunity while space is still available! After you register, you will receive more information on what you need to bring to the workshop.

OPTIONAL POST-CONFERENCE WORKSHOP

Search Engine Optimization (SEO): Making Your Web Content More Search-Friendly