Pricing For Profit
Venue: Cavendish Conference Centre
|Event Date/Time: Apr 17, 2012||End Date/Time: Apr 17, 2012|
|Registration Date: Apr 13, 2012|
Hosted by Simon-Kucher & Partners - global strategy and pricing & marketing organisation - the conference in Central London will demonstrate short and long-term B2B and B2C opportunities for smart profit growth. Use this event to prepare your business for the next decade.
This year, our special, extended conference provides sector specific workshops presented by key experts in the world of pricing. The agenda includes a keynote session on â€œThe (weird) psychology of willingness to payâ€ by Marco Bertini, Assistant Professor of Marketing, London Business School. Industry sectors covered include Financial Services and Retail/Consumer Goods, plus separate streams on Negotiation, Dynamic Pricing, Optimising Promotions and Value Extraction.
Reflecting on what is top on many managers' minds, the conference will focus on quick wins to improve profit margins in periods of economic uncertainty and steps to prepare for the future. We will present strategies and tactics drawn from our extensive project experience and hundreds of discussions with CEOs in our ten years of pricing expertise in the UK.