Social Commerce: How to Effectively Monetize Engagement with SoMoLo Consumers

Venue: The Old Mill Inn

Location: Toronto, Ontario, Canada

Event Date/Time: Jun 13, 2012
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Recent research indicates that the social commerce market is growing at a rapid pace – revenues are set to increase to US$30 billion globally in the next 5 years, while Facebook’s IPO validates the arrival of social networking as a force in business. The convergence of mobile technology and social media has created infinite ways to engage with consumers who are always connected, browsing, comparing, and buying. Overcoming the challenges of how to integrate social media into the purchasing process are vital to garner the rewards from social referrals. Marketers need to update their understanding of the role social media plays in the marketing funnel, from a channel for driving awareness and leads to a retail channel for driving conversion, loyalty and advocacy. Attend this conference to find out how social commerce is evolving, the opportunities it presents, how to integrate it into an overall strategy and define what the customer experience should be.