Smartphone apps for law firms: Getting ahead of the competition

Venue: London

Location: London, United Kingdom

Event Date/Time: Jun 26, 2012 End Date/Time: Jun 26, 2012
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App and smartphone technology is changing the face of marketing, client service and work generation across all types of business. Its influence is growing by the day and by 2013 it is estimated that smartphones will account for 82% of the phones in use in Europe. Smartphone users are currently spending around 20% of their time using apps and more than 25 billion downloads a month are being made from the Apple Store alone. Apps have become intrinsic to daily life.

The app market is in its infancy in the legal sector. Firms that have started using apps in their business have seen advantages in terms of client service, cross selling opportunities and reaching new clients. The flexibility of apps means they can be tailored and developed to suit the client's needs, marketing objectives and practice-specific focus of any law firm. The technology and process of developing an app might seem obscure to those more familiar with traditional marketing and communication techniques but it doesn't have to remain a mystery - understanding and exploiting the app is within the innovative firm's grasp.