Smartphone apps for law firms: Getting ahead of the competition
|Event Date/Time: Jun 26, 2012||End Date/Time: Jun 26, 2012|
The app market is in its infancy in the legal sector. Firms that have started using apps in their business have seen advantages in terms of client service, cross selling opportunities and reaching new clients. The flexibility of apps means they can be tailored and developed to suit the client's needs, marketing objectives and practice-specific focus of any law firm. The technology and process of developing an app might seem obscure to those more familiar with traditional marketing and communication techniques but it doesn't have to remain a mystery - understanding and exploiting the app is within the innovative firm's grasp.