HSMAI’s Revenue Optimization Conference (ROC) (HSMAI ROC)
Venue: Sheraton City Center
Location: Baltimore, Maryland, United States
Event Date/Time: Jun 25, 2012 | End Date/Time: Jun 25, 2012 |
Registration Date: Jun 25, 2012 | |
Early Registration Date: Jun 01, 2012 |
Description
Detailed information on each session, including speaker information, is updated regularly. Check back often for the latest details.
7:00 – 8:00 am
Breakfast and Exhibitor Showcase
8:00 am
Opening Keynote Presentation
9:30 am
Exhibitor Showcase and Connection Break
10:00 am
Strategy Track: Strengthening Your Team’s Core Competencies
FAST* Track: Translate Math to English
Innovation Track: SoLoMo’ – The evolution of social media, local, and mobile search marketing in the lodging and travel industry
11:00 am
Strategy Track: Getting on the Road to Total Revenue Management
FAST* Track: Market Segmentation Refined
Innovation Track: Using Analytics to Unleash the Power of Pricing (25 minutes)
Innovation Track: Beyond Displacement: Optimizing Group Business (25 minutes)
12:00 pm
Lunch and Exhibitor Showcase
1:00 pm
Keynote #2
2:15 pm
Strategy Track: Leveraging Emerging Channels
FAST* Track: Pricing Strategies to Preserve Value and Manage Risk
Innovation Track: Pricing in a Social World: Understanding the Impact of User Generated Content on Purchase Decisions (25 minutes)
Innovation Track: The Most Profitable and Most Ignored Channel (25 minutes)
3:15 pm
Strategy Track: Breaking Out of the Box
FAST* Track: Optimizing DIDO (Data In Data Out) (25 minutes)
FAST* Track: Forecasting (25 minutes)
Innovation Track: How Technology is Shaping Hotel Operations (and Revenues) (25 minutes)
4:15 pm
Exhibitor Showcase and Connection Break
4:30 pm
Keynote #3
5:30 – 6:30 pm
Closing Reception
TUESDAY, JUNE 21 | 9:00 am - 2:00 pm
CRME Prep Course
*FAST = Fundamentals | Acumen | Strategies | Tactics