AGENDA

Detailed information on each session, including speaker information, is updated regularly. Check back often for the latest details.

7:00 – 8:00 am
Breakfast and Exhibitor Showcase

8:00 am
Opening Keynote Presentation

9:30 am
Exhibitor Showcase and Connection Break

10:00 am

Strategy Track: Strengthening Your Team’s Core Competencies


FAST* Track: Translate Math to English


Innovation Track: SoLoMo’ – The evolution of social media, local, and mobile search marketing in the lodging and travel industry


11:00 am

Strategy Track: Getting on the Road to Total Revenue Management


FAST* Track: Market Segmentation Refined


Innovation Track: Using Analytics to Unleash the Power of Pricing (25 minutes)

Innovation Track: Beyond Displacement: Optimizing Group Business (25 minutes)

12:00 pm
Lunch and Exhibitor Showcase

1:00 pm
Keynote #2

2:15 pm

Strategy Track: Leveraging Emerging Channels


FAST* Track: Pricing Strategies to Preserve Value and Manage Risk


Innovation Track: Pricing in a Social World: Understanding the Impact of User Generated Content on Purchase Decisions (25 minutes)

Innovation Track: The Most Profitable and Most Ignored Channel (25 minutes)

3:15 pm

Strategy Track: Breaking Out of the Box


FAST* Track: Optimizing DIDO (Data In Data Out) (25 minutes)


FAST* Track: Forecasting (25 minutes)


Innovation Track: How Technology is Shaping Hotel Operations (and Revenues) (25 minutes)


4:15 pm
Exhibitor Showcase and Connection Break

4:30 pm
Keynote #3

5:30 – 6:30 pm
Closing Reception

TUESDAY, JUNE 21 | 9:00 am - 2:00 pm
CRME Prep Course

*FAST = Fundamentals | Acumen | Strategies | Tactics

REGISTRATION Early-Registration (through June 1, 2012) » Hotel/associate* HSMAI member $445 » Hotel/associate non-member $645 » Partner/supplier** member** $545 » Partner/supplier non-member $745 Regular Registration (after June 1, 2012) » Hotel/associate* HSMAI member $545 » Hotel/associate non-member $745 » Partner/supplier** member $645 » Partner/supplier non-member $845 COMBO Registration (ROC + HSMAI's Resort Marketing Strategy Conference) Early-Registration (through June 1, 2012) » Hotel/associate* HSMAI member $715 » Hotel/associate non-member $1015 » Partner/supplier** member** $865 » Partner/supplier non-member $1165 Regular Registration (after June 1, 2012) » Hotel/associate* HSMAI member $865 » Hotel/associate non-member $1165 » Partner/supplier** member $1015 » Partner/supplier non-member $1315 * Individuals who are directly employed by hotel brands, management companies, ownership groups, independent hotels and resorts, DMO’s, restaurants and attractions. ** Individuals from direct supplier organizations who market to hotel/associate professionals.