Event Date/Time: Apr 18, 2012
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Description

To “optimize” has traditionally meant keywords and links but is evolving to focus holistically on optimizing the journey from prospect to customer to advocate.This presentation will identify major shifts in consumer, search and social trends that represent key opportunities to improve online marketing performance. Odden will also outline how to integrate adaptable and customer-centric SEO with social media and content marketing to attract, engage and inspire more online sales.

Venue

3 Millennium Square Leeds, West Yorkshire LS2 3AD
West Yorkshire
United Kingdom
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