Donors are increasingly interested in attaching their names to philanthropic projects representative of their values. To capitalize on this trend, institutions must develop procedures and policies for establishing, managing, and marketing naming opportunities.

Join us online to learn how to develop a naming policy appropriate for your institution. Utilizing real examples from American and Canadian institutions, participants will learn the fundamentals of:

* Differentiating among policies for different naming opportunities
* Calculating space values
* Procuring board approval
* Marketing available opportunities
* De-naming and naming length considerations

WHO SHOULD ATTEND

Advancement professionals (especially those in advancement services, development, and donor relations) charged with establishing or revising a naming policy will leave with the tools necessary to design and implement a set of standards appropriate for their institution.

CFRE CONTINUING EDUCATION CREDITS

This webcast has been approved for continuing education credits toward the CFRE International application for initial certification and/or recertification.