Media Relations in the Digital Age Conference
Venue: Regal Hongkong Hotel
|Event Date/Time: Jul 19, 2012||End Date/Time: Jul 20, 2012|
|Registration Date: Jul 18, 2012|
|Early Registration Date: Jun 06, 2012|
Do you know how to take advantage of the upheaval in the media industry to foster stronger ties with journalists?
Can you master the art of effective media pitching in the digital world to capture your target audience?
Are you capable of striking a balance between using traditional and new media for news dissemination?
This dynamic and engaging conference on "Media Relations in the Digital Age" specially features 2 interactive panel discussions where brands and agencies alike come together to share best methodologies in formulating a successful media strategy for the future as well as tips in integrating traditional and digital platforms to obtain optimum result. Embark on a 2-day comprehensive learning journey through various best practices and case studies in leveraging digital platforms to achieve media communication objectives, build strategic relations and enhance positive coverage. Discover how brands like Rolls Royce, Standard Chartered, Levis, Starhub, Ernst & Young and more have successfully sustained dialogues on different media fronts and thrived in the digital age.