Your email program may be a well oiled machine, but it doesn't stand alone. Learn how to integrate all your channel efforts to build your list productively, and maximize and measure the impact of your email efforts.
- Finding the right audience and incentives
- Using social platforms and functionality to create a lasting one-to-one relationship with your audience
- Digital data sources - using what you know and learn from search and display to build your list with the right prospects
- Developing content worth sharing to drives opt-ins