Engaging Students Through Digital Communications

Venue: L\'Aqua, Cockle Bay

Location: Sydney, NSW, Australia

Event Date/Time: Aug 15, 2012
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Stronger strategies for student communications

Given the number of marketing functions across any tertiary institution, and the need to engage students past, present and future, it comes as no surprise that education providers struggle to deliver an aligned message.

Add to this the imperative to;
meet incoming digital natives on the social platforms where they interact
deliver integrated online/offline communications
and keep abreast of constantly evolving technologies and media trends

It is clear that there is a great opportunity to discuss these issues and examine practical strategies to overcome these challenges.

In the current funding environment the role of student communications is vital, not only pushing a greater recruitment effort, but also looking toward developing true student engagement to encourage retention not only of current students but also after graduation.

This conference will address:
-Integrating channels including website, social media, mobile and email
-Strategic alignment of student communications across the university
-Reputation building, community engagement and using social feedback channels for university planning
-Building the business case for social and new media channels


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