Innovative Marketing to Attract International Students

Venue: CQ Functions

Location: Melbourne, VIC, Australia

Event Date/Time: Jun 13, 2012
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Description

Attracting International Students

Post Knight Review, tertiary providers are challenged with realigning their international marketing efforts.

To ensure sustainable provision, innovative marketing to attract quality, genuine temporary entrants is vital.

As global competition intensifies, methods to drive international recruitment in regions of opportunity are key. With a universal shift towards online purchasing, it is imperative that institutions utilise a variety of channels to engage students around the world.

This conference will examine innovative methods for integrating new and traditional marketing channels, managing policy changes and sustaining mutually beneficial partnerships.

By attending this conference you will:
-Develop methods for optimising your agent relationships
-Learn how to implement the best tools for measuring campaign outcomes
-Maximise investment via effective resource management
-Learn how to ensure online and social media marketing campaigns comply with host country regulations

Venue

CQ Functions
113 Queen Street
Melbourne
VIC
Australia
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