Event Date/Time: Aug 06, 2012 End Date/Time: Aug 07, 2012
Early Registration Date: Jul 20, 2012
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Description

A well-designed leadership giving program can provide your institution with a predictable revenue stream and a bridge to connect annual donors to their major giving potential. Unfortunately, these benefits can be washed away if you fail to design your leadership levels thoughtfully or do not place an emphasis on face-to-face annual solicitation techniques.

Join us in Philadelphia to reinvigorate the effectiveness of your leadership giving effort. Whether you are just getting started developing a program or have a program in place that needs an infusion of new ideas, this comprehensive conference will show you how to better define, fill, and maximize a leadership giving effort.

WHO SHOULD ATTEND

This conference is ideal for advancement professionals –- especially annual giving directors –- who are building or revamping a leadership giving program. Whether you are new to the field or have worked in advancement for several years, this event will help you with both planning and front-line skills that will bolster your leadership giving program.

OPTIONAL POST-CONFERENCE WORKSHOP:

FRONT-LINE FUNDRAISING FOR LEADERSHIP GIVING

A new or refined leadership giving program in the annual giving office necessitates a greater reliance on relationship-based fundraising. In addition to a discussion of possible staffing options, this workshop will teach you the front-line skills necessary to ramp up your front-line effort, including:

* Planning calls based on prospect data, anchor appointments, and budget pressures
* Tips for securing an initial appointment, including moving through assistants
* How to use the cultivation process to naturally build to the ask
* The pros and cons of using a proposal or white paper during your solicitation process
* Creating a conducive environment for a successful ask
* Role-playing difficult scenarios

CFRE CONTINUING EDUCATION CREDITS

This conference has been approved for continuing education credits toward the CFRE International application for initial certification and/or recertification.

Venue

1200 Market Street
Philadelphia
Pennsylvania
United States
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