2nd Annual Pharma eMarketing Congress

Venue: Barcelona

Location: Barcelona, Spain

Event Date/Time: Sep 13, 2012
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eMarketing in the pharma industry presents not only a new horizon but above all a necessity. Novel digital technologies have been revolutionizing healthcare and increasing the online engagement of all key pharma players. internet marketing conference How can pharmaceutical companies use the emerging digital shift to its full potential? What innovative trends and challenges are there to look for? Which eMarketing channels make for the best eMarketing strategy? 2nd Annual Pharma eMarketing Congress will discuss the challenges and opportunities in the areas of: alternative eDetailing practices, mHealth innovations, measuring the ROI from digital activities.

Learn about live communication and video opportunities in Pharma eDetailing
Understand the growing influence of the ‘empowered Patients’
Monitor success of your digital campaign through implementing the right metric tools
Maximize the benefits of online communication
Enhance the effectiveness of eTools and increase the value of the eEngagement
Bridge the gap between innovative and traditional marketing