Gamification is the process of unleashing the power of game mechanics in your organisation to enhance productivity, engagement and participation. In this challenging environment, it is essential to utilise the modern and innovative techniques that gamification provides in order to ensure that your organisation is achieving its objectives in an efficient manner.

This highly-rated masterclass, led by internationally known gamification proponent Betty Adamou, will show you what gamification really is and how it can be used to positively affect your bottom line; enabling you to effectively use gamification for anything from marketing to business development and customer management. Delegates are encouraged to bring along current challenges and if possible a smart phone to ensure they make the most from this interactive masterclass. This masterclass is relevant for heads of marketing, HR, strategy, and innovation and anyone working within these departments, as well as business owners looking to understand how gamification can help them successfully operate in the current market.

Previous delegates have said that, "Betty's delivery was fantastic - she made the subject come alive with interesting examples and case studies. She provided some very useful tips and well worth advice."