Mobile apps for business development and marketing

Venue: London

Location: London, United Kingdom

Event Date/Time: Oct 04, 2012 End Date/Time: Oct 04, 2012
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Studies have indicated that consumption of apps has overtaken the internet, with 94 minutes being spent on apps per day compared to 72 minutes spent on the web. With an increasing number of customers on the go and using their phones for more than just calls and texting, businesses are increasingly looking at how they can leverage this accessibility for maximum profit and profile. Jeremy Rosenberg, former head of KPMG's marketing, communications, and brand management departments, as well as long time veteran of the advertising and marketing circuit, will show you how you can take your existing business and make it mobile - enabling your customers to interact with you wherever they are.

This masterclass will guide you on how to formulate an effective strategy for mobile apps and clearly outline what you'll need to consider and do in order to roll it out to perfection. The masterclass will be particularly relevant to heads of marketing, knowledge management, IT, communications, business development and strategy, but is of course open to all participants interested in developing any mobile app for business.