Event Date/Time: Oct 25, 2012
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Social media has transformed the nature of consumer and brand interaction, and the focus is very much on deeper engagement through owned, earned and shared media. Businesses have been putting a lot of emphasis on having a presence in the digital space, but a recent study suggests that more than half of the people do not want to engage with brands via social media. Every day brands are tested on authenticity, relevance and transparency, and marketers will need to focus on the central ‘brand idea’ instead of thinking about digital in a tactical way. Brand advertising will represent nearly 60% of digital ad spend as marketers expect to divert funds from direct response to digital branding initiatives. Marketers have to engage with their audience and discover how a brand can touch and improve lives with its benefits. Attend this conference to find out how to identify and utilize digital touchpoints, create shareable content, target effectively and deliver impactful campaigns to create more valuable, richer web experiences.