Parent Giving: Building and Growing Your Program

Venue: Online

Location: -

Event Date/Time: Sep 26, 2012 End Date/Time: Sep 28, 2012
Early Registration Date: Sep 19, 2012
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Description

Given the ongoing difficult fundraising environment, your institution needs to broaden its donor base at both the annual and major gift levels. Parents, with their vested interest in the educational experience of their children, present both a unique opportunity and a unique set of challenges to win ongoing support that extends even beyond graduation.

Join us online to learn how to engage parents, grow their loyalty, and solicit their support.

WHO SHOULD ATTEND

This event is designed to help advancement professionals (especially annual giving managers and advancement services support staff) who are at distinct experience levels improve their parent giving efforts. This webcast is designed as two separate sessions with different learning outcomes, depending on where you are with the planning and growth of your parent program. You may register for one or both sessions.

Session 1 will cover:

* Laying the groundwork for a program
* Identifying parent prospects
* Recruiting and retaining parent volunteers
* Launching and managing a new program

Session 2 will cover:

* Incorporating major giving and development officers into your program
* Identifying high-capacity parent prospects
* Managing specific, complex parent nuances
* Retaining parent gifts post-graduation

CFRE CONTINUING EDUCATION CREDITS

This Academic Impressions event has been approved for continuing education credits toward the CFRE International application for initial certification and/or recertification.

Venue

Online
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