Social media governance: Achieving best practice

Venue: London

Location: London, United Kingdom

Event Date/Time: Nov 14, 2012 End Date/Time: Nov 14, 2012
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Studies indicate that 60% of organisations have not yet implemented internal social media training and governance models*. The increasing use of social media within organisations has made it essential for you to establish good formal guidance and policies for effective social media management, as well as mitigate and reduce the risks your organisation may be exposed to.

This masterclass, led by experienced public and private sector consultant and author Dion Lindsay, will enable you to maximise the value of the public relations and customer relationship management advantages social media offers. The masterclass will provide you with a comprehensive understanding of the elements of governance, by examining several case studies, to help you bring about good practice in managing both participation in and the impact of social media activity for your enterprise.