How to Make Money with your Intellectual Property - Seminar for Inventors, Entrepreneurs and Small B
Venue: Business Expo Center
|Event Date/Time: Jul 21, 2012|
The seminar speaker will be Rand Brenner, President & CEO of Licensing Consulting Group. Mr. Brennerâ€™s licensing experience spans over two decades, and includes licensing some of the biggest Hollywood blockbusters, including the first Batman Movie and the Mighty Morphin Power Rangers. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, and intellectual property representation. Mr. Brenner has developed licensing and promotional deals with Fortune 1000 companies including Coca Cola, Kellogg's, Quaker Oats, Hasbro, Mattel, Random House, Harper Collins, Pillsbury, Topps, Sara Lee/Hanes and others.
â€œOne of the biggest challenges facing inventors and entrepreneurs is a lack of understanding on how to use the licensing process to make money with their intellectual property. As a result, they often spend a lot of time, energy, and resources on the wrong actionsâ€, said Rand Brenner, President & CEO of Licensing Consulting Group. â€œThis one day seminar will provide them with the information on the right steps, procedures and process so they can successfully license their intellectual propertyâ€.
This interactive one-day seminar agenda includes:
ï‚· Licensing and Intellectual Property Basics: patents, trademarks, copyrights, know-how, trade secrets and more
ï‚· Smart strategies for creating, organizing, and managing Intellectual Property
ï‚· Bringing IP to market â€“ Understanding the â€œCommercializationâ€ Process
ï‚· Royalties and ideas for maximizing IP value and making money
ï‚· Interesting case studies and an interactive deal negotiation by participants
Who Should Attend
ï‚· Inventors with new intellectual properties
ï‚· IP owners with market ready products and services
ï‚· Entrepreneurs, Start-upâ€™s, and Operating Businesses
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