Business Essentials for Technical Professionals
|Event Date/Time: Sep 13, 2012||End Date/Time: Oct 26, 2012|
This four-day course is designed for engineers, scientists, and others from applied technical fields who want to gain a deeper understanding of business.
â€œA key goal of the program is to enable participants to become â€˜Boundary-Spannersâ€™ â€“ technical leaders who have the general management awareness to work effectively across functional areas within their organization,â€ said Dan McGurrin, Poole Collegeâ€™s Executive Programs director.
â€œTodayâ€™s successful organizations need technical professionals who understand how their work intersects with marketing, finance, operations, strategy, and services,â€ McGurrin said. â€œThis course will help participants understand the different functions, how they sometimes conflict with one another, and how management systems can streamline these activities.â€
In keeping with Poole Collegeâ€™s focus on applied learning, Business Essentials participants also will work in small teams to complete a business planning project â€“ either for a new product offering at their company or in support of a peerâ€™s project.
â€œThis experience not only develops teamwork skills, but also enables the students to develop and plan the business aspects of a new offering, including the marketing plan and strategy, while utilizing concepts taught in the course,â€ McGurrin said.
View details, including key objectives, expected outcomes, and registration information at poole.ncsu.edu/executive.