The unique course, Developing More Winning New Products Faster!â„¢ is an integrated system of lecture and case based teamwork that will help you learn how to choose a better mix of new product development projects to maximize their chance of success and to maximize their value. This course is designed primarily for research and product development professionals who are trying to increase the value that their firms derive from new product development efforts. You will learn an integrated approach to product development that focuses the entire process around three fundamental questions:

• How will you identify and create customer value?
• How will you deliver that value to those customers?
• How will you extract some of that value for your firm?

The course will be divided into two sessions. In the morning we will focus on the fundamental framework and tools that you need to master to dramatically improve your new product success. In the afternoon we will consolidate your learning by working through a Harvard Business School case.
The course develops your fundamental skills for the entire chain of steps required for successful innovation. This full process focus will improve your ability to identify new product or service opportunities that will have the largest payoffs for your organization.

Helping to make the lessons most relevant to the challenges you face day to day, the course integrates the lecture with a participative teamwork based on a new product development simulation centered on the new product development challenges faced by a fictitious company in our industry. This case based learning method deepens your understanding of the techniques by providing an opportunity to use the techniques right away. Consolidating your learning in this manner also improves your ability to quickly begin applying the lessons when you return to your organization.