Reputation Management Summit
|Event Date/Time: Oct 22, 2012||End Date/Time: Oct 24, 2012|
With a reported 70+% of Americans saying that they consult product reviews or consumer ratings before making a purchase, it is more important than ever for companies to take a proactive approach in managing their reputation, particularly what is found online. The internet makes it simple for potential customers, vendors and partners to research everything about your company, including its people, products, services & brands. A company must protect itself against destructive comments and negative reviews and respond to adverse publicity as well as obtain early warning signs of brand and/or service issues.
Even companies with strong reputations are only in the beginning stages of creating a winning Reputation Management Strategy; and many are struggling to find the right mix of people & policy to address all the issues. Stakeholders are more empowered than ever before, and as, internal customers can cause changes to a companyâ€™s reputation in a much more formidable manner than the average customer. But how do you effectively monitor the 24/7 communication from all your stakeholders and ensure you control public perception and manage to keep your good reputation intact?
In todayâ€™s world where the number of smart phones & tablets are ever increasing the use of social media and mobile commerce. Customers and employees have more and more opportunities to â€œpostâ€ comments. All these comments have the ability to swiftly change the outward perception of an organization and therefore its reputation; and considering, people are more likely to post negative comments and complaints than praises, organizations need to start paying attention and putting together a proactive plan in place as to how to handle negative comments as well as a crisis. Companies will need to determine the right combination of traditional PR & Marketing along with the new Online Reputation Management (ORM) and social media monitoring tools to use to quickly prevent damage to their reputation.