Measuring Marketing ROI & Effectiveness Workshop (PM10)
Venue: Regal Hongkong Hotel
|Event Date/Time: Sep 13, 2012||End Date/Time: Sep 14, 2012|
|Early Registration Date: Aug 08, 2012|
Can you justify how your marketing spend is yielding returns?
Do you know how to link marketing activities to revenue, profit and other success metrics?
Do you know what are the best tools to measure the effectiveness of your campaigns?
This 2-day workshop on â€œMeasuring Marketing ROI and Effectivenessâ€ aims to equip you with practical skills to develop a holistic marketing measurement framework for optimum business results. Through case studies of banking & finance, I.T., telecommunications, FMCG, retail, etc., and interactive exercises, you will learn how to align your budget with corporate objectives as well as apply analytics for your online and offline marketing channels. Discover how you can use the seven-step process to incorporate Marketing ROI into your business and look for high value opportunities!