Event Date/Time: Nov 12, 2012 End Date/Time: Nov 13, 2012
Early Registration Date: Oct 26, 2012
Report as Spam

Description

Donor relations efforts that demonstrate personalized appreciation and proper gift activity is even more critical when economic uncertainty increases cultivation periods and donor hesitation. Now is the time for your shop to strategically assess its stewardship resources to concentrate your abilities and maximize the opportunities for this personalized attention at all levels of your donor base.

Join us to revitalize the effectiveness of your stewardship program. Whether you are just getting your program started or are looking for an infusion of new ideas, this comprehensive conference will help you:

* Determine and analyze your donors’ motivations
* Build your own resource deployment and individual donor stewardship plans
* Move to front-line stakeholder and leadership advisor roles
* Assess the value of your new efforts
* Begin to implement your plan to maximum effectiveness

WHO SHOULD ATTEND

This conference is ideal for advancement professionals – especially those in donor relations or advancement services – who are building or revamping a stewardship program. Whether you are new to the field or have worked in advancement for several years, this event will help you with planning and front-line skills that will bolster your donor relations effort.

WHAT TO BRING

You will be designing a resource deployment plan based on your current donor base during this event’s hands-on working session. Please bring a laptop to make the most of this session’s customizable documents (more information about these materials will be distributed via email before the event). We also invite you to bring samples of your shop’s donor relations materials (including thank-you letters, calendars, brochures, and updates) to share. There will be space provided for you to share these materials and gain new insights from your colleagues.

OPTIONAL POST-CONFERENCE WORKSHOP
Integrating Social Media into a Comprehensive Stewardship Effort

Integrating a social media component into your strategic stewardship effort now will give you an outlet you can grow over time to position your shop to connect most fully with your significant – and especially, next-generation – donors. With an eye on expandable options, this workshop will walk you through the steps of getting an effective stewardship social media program up and running, including:

* Policy and staffing models
* Platform- and donor-level-specific opportunities
* Calendaring models
* Donor-to-donor interaction considerations

CFRE CONTINUING EDUCATION CREDITS

This Academic Impressions event has been approved for continuing education credits toward the CFRE International application for initial certification and/or recertification.

Venue

210 Peachtree Street NW
Atlanta
Georgia
United States
MORE INFO ON THIS VENUE

Types