Developing a Donor-Centered Stewardship Approach
Venue: The Westin Peachtree Plaza
|Event Date/Time: Nov 12, 2012||End Date/Time: Nov 13, 2012|
|Early Registration Date: Oct 26, 2012|
Join us to revitalize the effectiveness of your stewardship program. Whether you are just getting your program started or are looking for an infusion of new ideas, this comprehensive conference will help you:
* Determine and analyze your donorsâ€™ motivations
* Build your own resource deployment and individual donor stewardship plans
* Move to front-line stakeholder and leadership advisor roles
* Assess the value of your new efforts
* Begin to implement your plan to maximum effectiveness
WHO SHOULD ATTEND
This conference is ideal for advancement professionals â€“ especially those in donor relations or advancement services â€“ who are building or revamping a stewardship program. Whether you are new to the field or have worked in advancement for several years, this event will help you with planning and front-line skills that will bolster your donor relations effort.
WHAT TO BRING
You will be designing a resource deployment plan based on your current donor base during this eventâ€™s hands-on working session. Please bring a laptop to make the most of this sessionâ€™s customizable documents (more information about these materials will be distributed via email before the event). We also invite you to bring samples of your shopâ€™s donor relations materials (including thank-you letters, calendars, brochures, and updates) to share. There will be space provided for you to share these materials and gain new insights from your colleagues.
OPTIONAL POST-CONFERENCE WORKSHOP
Integrating Social Media into a Comprehensive Stewardship Effort
Integrating a social media component into your strategic stewardship effort now will give you an outlet you can grow over time to position your shop to connect most fully with your significant â€“ and especially, next-generation â€“ donors. With an eye on expandable options, this workshop will walk you through the steps of getting an effective stewardship social media program up and running, including:
* Policy and staffing models
* Platform- and donor-level-specific opportunities
* Calendaring models
* Donor-to-donor interaction considerations
CFRE CONTINUING EDUCATION CREDITS
This Academic Impressions event has been approved for continuing education credits toward the CFRE International application for initial certification and/or recertification.