Engagement-Focused Fundraising: A Whole-Shop Approach

Venue: Hyatt Regency Mission Bay

Location: San Diego, California, United States

Event Date/Time: Jan 14, 2013 End Date/Time: Jan 16, 2013
Early Registration Date: Dec 27, 2012
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A recent national survey revealed only 52 percent of alumni believed their alma mater keeps them closely connected and values its alumni relationships. At the same time, institutions are trying to meet fundraising goals by calling on fewer and fewer donors. Now is the time for your institution to stop this unsustainable advancement strategy. Only by focusing on engagement strategies with all of your constituents – including everyone from students to faculty to business to alumni – can your institution break free of this pattern and build a sustainable constituency base of support into the future.

Join us in San Diego for a conference that will improve your engagement strategies to lead your institution to a more secure fundraising future. Using current research into donor decision-making, AI Platinum Partner Jim Langley will walk you through a more productive and easily measured approach to the fundraising process, including:

o Moving past capacity to the indicators of a true propensity to give
o How to use interviews for both research and cultivation purposes
o Developing projects that engage prospects and steer solicitation timelines
o When and in what settings to deploy faculty and volunteers


All professionals directly responsible for cultivating and raising private donor support will gain a new perspective on effective fundraising work. Because this experience offers the unique opportunity to systematically re-approach — from prospecting to stewardship — your method to securing a brighter fundraising future, we highly recommend bringing a team that includes development managers, major gift officers, annual giving officers, student philanthropy managers, academic leaders, board members, and even your president.

Choosing the Right Evaluative Metrics to Guide Development

Too often, there are disconnects between the way advancement works and the way advancement is measured. From staff evaluations to publications to volunteer effectiveness, advancement needs to be measured by relationships, not transactions. Join us to gain insights and explore examples of how to properly conceive and apply metrics that help you achieve an accurate and useful measure of economy, purpose, and success. You will leave the workshop knowing which metrics can be most useful to your development office and how they can be used to improve your effort.


This Academic Impressions event has been approved for continuing education credits toward the CFRE International application for initial certification and/or recertification.


1441 Quivira Rd.
San Diego
United States