The 5th Bay Area Life Sciences Marketing Strategy Forum

Venue: Westin Palo Alto

Location: Palo Alto, California, United States

Event Date/Time: Sep 27, 2012 End Date/Time: Sep 27, 2012
Registration Date: Sep 27, 2012
Early Registration Date: Sep 07, 2012
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The 5th Bay Area Life Sciences Marketing Strategy Forum hosted by Simon-Kucher & Partners, will focus on the evolving global commercialization, marketing, and pricing & market access landscape with which Life Sciences innovators are faced today. Our main afternoon session is FREE to all attendees and is considered a premier event in the Bay Area gathering executives and key decision makers in the pharmaceutical and medical device industries.

As US healthcare reform and European economic troubles pose immense challenges for the Life Sciences industry, Simon-Kucher & Partners is at the forefront of finding innovative solutions.

This year, we would also like to introduce our Pre-Forum Global Pricing & Reimbursement Workshop that will allow participants to bring themselves up-to-speed when comes to the latest global market access trends and to engage in knowledge sharing with Simon-Kucher & Partners thought leaders. The informal format of this workshop is designed to be interactive, with a greater emphasis on case studies, group discussions, and Q&A.

Additionally we are pleased to announce our keynote speaker for the event:

Anand Mehra, M.D.
Partner at Sofinnova Ventures, Menlo Park
Discussion topic: The role of P&R in asset valuation for
in- and out- licensing or funding/acquisition decisions


675 El Camino Real
Palo Alto
United States

Additional Information

Morning Session: 8:30am - 12:00pm Afternoon Session: 12:30pm – 6:30 pm RSVP: Please register for the event using any of the following methods:  Direct your browser to  Email  Call (650) 641-4300 Participation is free for the Main Forum. Registration fees for the Pre-Forum Global P&R Workshop are $200, if you register prior to September 7, 2012 and $250 thereafter.