SES San Francisco

Venue: Moscone West

Location: San Francisco, California, United States

Event Date/Time: Aug 13, 2012 End Date/Time: Aug 17, 2012
Registration Date: Aug 12, 2012
Early Registration Date: Aug 12, 2012
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With today's fast moving search and social web, content flows in every direction throughout a variety of platforms, formats and devices. The mass adoption of social platforms has facilitated a revolution of B2B information access, sharing and publishing. Now more than ever, guiding business customers on their journey through the sales cycle requires an integrated approach to content, optimization and social media marketing. This session will help solve that challenge by providing:- A framework for sales funnel optimization for specific customer segments
- Case studies on developing content, optimization, promotion and measurement for search and social media
- Practical examples for optimizing Awareness, Interest, Consideration, Purchase, Retention and Advocacy
- Key performance indicators that lead to business outcomes with an integrated approach


Moscone West
747 Howard Street, San Francisco, CA 94103
United States