With all the buzz about our global economy, and the Internet closing communications gaps between countries, you might think that there are fewer challenges to selling and marketing internationally. In reality, if you are naïve to the nuances of selling to people of different cultures, your chances for success are limited.

On November 29, a panel of three experts will convene to give their insights on Selling Globally in a Borderless Society. Participating will be Mathew D. Woodlee, senior international trade specialist, U.S. Commercial Service/International Trade Administration; Mike Danielson, director, health and nutrition division, Media Relations, Inc.; and Jim Thomas, vice president of international sales, Mate Precision Tooling. Each panelist will make a brief presentation followed by a short discussion session.

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