Professional support lawyer 2012

Venue: London

Location: London, United Kingdom

Event Date/Time: Nov 14, 2012 End Date/Time: Nov 14, 2012
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Description

Professional support lawyers (PSLs) are the lynchpin to a law firm's success in the changing legal market. The role of the professional support lawyer, established over a decade ago, has rapidly evolved to encompass the client-facing and business development aspects of law firms. As a PSL, you are now under intense pressure to keep on top of the ever increasing workload and it is essential for you to adapt and equip yourself with the skills required to add greater value to your firm's daily operations.

It has now become crucial to be able to demonstrate the value of the services you offer to both internal and external clients. This event will provide you with guidance to help you demonstrate the value of your role with a comprehensive case study from White & Case, which will explore the issues related to raising awareness of the PSL role as well as assess the strategic approaches required to attain better visibility and traction.

The conference will also include a session led by Harriet Creamer on determining how you can add value to the efficiency and profitability in your firm. It will provide you with an in-depth understanding of profitability, help you identify how you can contribute to it and equip you with the tools required to measure success of the value added to driving efficiencies.

Client retention is critical for law firm profitability and as clients are demanding more value-added services, Linklaters and Berwin Leighton Paisner will provide a framework to analyse the value of work offered to clients and help you determine what your clients would value most as well as calculate the investment required to deliver this support.

To encourage the flow of communication and interaction, this conference will include a panel discussion of perspectives from Simmons & Simmons, Herbert Smith and Mishcon de Reya on the traditional role of the PSL and the perennial challenges it brings. The panel will also explore the impact that embracing the business development and client facing aspects will have on your exponentially expanding workload and provide you with the tools required to carve out a role for yourself when everything is a priority.

The second panel will provide expert insights from DLA Piper, Addleshaw Goddard and Hogan Lovells, discussing the most effective methods of sharing and delivering information through the use of intranet, social media and document automation. This panel will also evaluate the challenges of drafting precedents, creating e-bulletins and providing know-how and help you determine the optimal tools to increase the efficiency and productivity of your role.

Successfully engaging fee earners is an integral part of the PSL role. Baker & McKenzie will address obstacles that hinder successful fee earner engagement, with a case study that provides strategic insight on overcoming these barriers, as well as guidance on building strong knowledge networks in your firm. To complement this case study, Nick Davies' workshop on persuasive presentations will provide you with tips and techniques to help you be more persuasive and identify common mistakes to enable you to successfully impart information to your colleagues.

Last but not least, Allen & Overy will outline the career path and discuss the various possibilities open for PSLs which will guide you on aligning your objectives with that of the fee earners and enable you to take ownership of your career.

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