Strategic SME Banking by UNI Strategic (SME)
Venue: JW Marriott Hotel
|Event Date/Time: Oct 22, 2012||End Date/Time: Oct 23, 2012|
Maximizing The Effectiveness Of Your Product Development, Distribution, Sales & Strategies In The Fast Expanding SME Sector
22nd â€“ 23rd October 2012
Kuala Lumpur, Malaysia
Why This Event?
Banks in the Asia-Pacific region understand that SME banking is the â€˜missing profit generatorâ€™:
Corporate banking is too crowded and retail banking is too competitive for sustained profitability. Governments understand that SMEs are the most important sectors in their economies for robust and sustainable employment- and wealth-generation. This specially tailored 2-day course on SME Banking will take delegates through the process of establishing and managing a broad-based profitable and sustainable SME banking business.
Valuable Learning Outcomes (Applied in SME Banking Market):
â€¢ Designing a marketing programme and a suite of credit products
â€¢ Understanding a structured approach to marketing through intermediaries and channels
â€¢ Applying advanced value chain concepts to designing and marketing banking programmes
â€¢ Identifying external resources (funding and technical support) to complement their own resources
â€¢ The key differences between lending to SMEs and lending to larger companies
â€¢ Establishing an SME-specific Credit Scoring programme
â€¢ Applying the 5 Cs of credit to the analysis of SME borrowers
â€¢ Plus many more.
â€¢ A credit and risk management specialist specializing in insolvency and with nearly 30 years experience in banking industry.
Each participant in the workshop will receive a series of tools that will enable them quickly to either establish or strengthen their SME banking capability, and, most importantly over time, implement credit scoring and detailed financial analysis of businesses without proper accounts.
Email me at firstname.lastname@example.org with the subject code â€œSME-xallâ€ for the full agenda and trainer profile now.