Business development for law firms in the connected world

Venue: tba

Location: London, United Kingdom

Event Date/Time: Nov 28, 2012 End Date/Time: Nov 28, 2012
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Your client is the General Counsel of a big corporate company, yes. But in their personal lives they communicate using their smartphones and social networks, and they access services and information using mobile apps. They use advanced websites which offer real time functionality, Google powered searches and live streaming. The use of online methods of communication by Generation Y has been well documented. Soon that generation will forge its way up into senior corporate roles. When they do, they will expect you to be just as tech savvy as they are. Your private client is no different.

It is simply no longer good enough to communicate with your clients by pushing marketing information out one-way over a flat website. With many law firm websites looking similar and making the same claims, differentiation is key. To stand out from the crowd you need a smart website which communicates your firm’s core values, acts as a portal for your client, to give them all the information they are looking for, and, frankly, does something a little bit extra. Law firms that are ahead of the curve will reap the biggest rewards.

Managing Partner’s one-day intensive conference will start at the beginning, helping you to understand how your clients are changing the way they work and what you need to do to delight them in the new world.

It will look at overall marketing strategy and how your digital strategy should now sit against traditional channels and methods of law firm business development. Clearly, the usual channels for finding new clients aren’t going away but with the Bribery Act limiting corporate entertainment, firms who want to succeed in the new world, need to carve out new ways of attracting new business and growing current business profitably. And it is these new techniques that will be explored in depth at this focused one-day event.

Brand is an area that many law firms have traditionally struggled with. How do you get your brand to truly reflect the culture of your firm and reflect your strategic market position? Once you have established a brand identity that you are happy with how do you make sure you keep this identity consistent across all your marketing channels, whether online or offline? The Director of Business Development from Mishcon de Reya will share his experiences of brand development with you at this conference, while the Online Marketing Manager from Hogan Lovells explains how you can integrate your communication channels successfully into a holistic marketing strategy.


United Kingdom