South Florida Institute of Food Technologists "From Recipe to Retail" Symposium (SFIFT)

Venue: Embassy Suites

Location: Boca Raton, Florida, United States

Event Date/Time: Feb 28, 2002 End Date/Time: Feb 28, 2002
Registration Date: Feb 15, 2002
Early Registration Date: Feb 15, 2002
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Learn how to get your prized product from the kitchen to the grocery shelf. Two panels of industry experts will address: promoting, marketing, and advertising; financial support; food manufacturing support; packaging, and an insight to the retailers’ point of view.

You won’t want to miss our Keynote speaker, Robert McMath, who has lectured worldwide, appeared on many major network news and talk shows, and is widely regarded as an authority on historical consumer product introductions and today's product trends. He is also a contributor to several major marketing trade journals and has just written a book about new product successes and failures, entitled "What WERE They Thinking?"


661 NW 53rd Street
Boca Raton
United States

Additional Information

Thursday, February 28, 2002 8:30am to 4:30pm Embassy Suites in Boca Raton, Florida $75 per person includes breakfast and lunch Reserve your spot by February 15 Call 954-428-3888 or Email